BEST SEO TIPS TO RANK HIGH ON GOOGLE
We should make it clear that there are pros and cons to doing SEO yourself. Optimizing your site on your own can be cost-effective and bring marginal benefits to your site. Working with SEO services that get results, however, can provide game-changing results to your business.
With that in mind, here’s what you or an SEO agency should do to optimize for success:
1. KEYWORD RESEARCH
The entire process of optimization comes down to the keywords that users are searching for. Google Analytics and other keyword research sites can help you identify what users are searching for, as well as several other metrics.
Choosing keywords is a balance between picking ones that are popular and ones with a lot of competition. If you can find the right balance, you’ll see a lot of success.
2. CONTENT CREATION
The next step is to create pieces of content that are optimized for those keywords. This means making up regular blog content, web copy, videos, and more.
It’s important that you post consistently, though, because the more you post, the more opportunity you have to embed fresh keywords and reach users.
3. LINK BUILDING
Link building is the process of acquiring a series of quality links to your site. When popular or influential sites link to yours, you will be seen as more of an authority.
Search algorithms look not only at how well-optimized your site is, but how well-connected it is, too.
4. SITE ARCHITECTURE
When search engines crawl the web, they look for things like keyword volume, freshness, and link quality, but they also look at the structure of your site and whether users will be able to use it easily.
Site architecture refers to the layout of your page, the ease of travel through its pages, and the arrangement of your content creation strategy. You should have content that “fans out” across a few topics, all referring users back toward a few pillar pages that hold your product and brand information.
5. SOCIAL MEDIA PRESENCE
Social media is not a ranking factor for algorithms, but it certainly plays a huge role in directing traffic to your homepage. Having a strong following on social media allows you to push your content to an engaged audience who will travel back to your site.
When those users go back to your site, browse around, and engage with your pages, their activity will boost your search results.
SOUND LIKE SOMETHING YOU CAN HANDLE?
Some of the best SEO tips to rank high on Google are intuitive and can be done with little knowledge. Others, though, are a little tougher and might require a little more know-how.