Most ideal website layout
Designing a website is crucial point in every business. It is the first impression that you create on your clients on a Digital Marketing platform. By the first look of your website customers judges your brand or business. Your website is your introduction to your clients about. So it is very important for you to give a closer look on every detail of the site rather than just relying on the designer or developer. Here I am going to suggest you only the best of the tips that are based on facts & figures which I have learnt in past few trends.
Color Scheme of Website
Color plays a vital role in the perception and decision making of viewer about your website. Statistically color alone has 75% to 80% of the total impact. With the first look of your website one can easily perceive your brand and your approach towards business. There is some psychology behind liking or disliking of any particular color. According to study on various factors like age, gender, product type there are several colors or color schemes that are most popular.
Most favored colors for Website:
• Blue: Facebook, Twitter, LinkedIn, Skype, Flickr. • Red: YouTube, CNN, Adobe, Coca Cola, Gmail. • Black: Amazon, Wikipedia, Apple, Honda, Nike, Times, Jobs & Exams. • Pink: Instagram, Myntra, Barbie, Cosmopolitan. • Green: Watsapp, Android, Animal Planet, Starbucks, Slidescope.
Least Favored color for website:
• Brown : • Orange: Firefox, Avast antivirus, Blogger, VLC. • Purple: Yahoo!, Cadbury, Monster, Orkut. • Yellow: Flipkart, Shell, IMDb, Nikon.
Now you may think that why orange or yellow is not a good option for the website development. Tats a good question! Color plays an important role in decision making but there are several other factors that are also relevant in buying behavior. Every color induces several emotions in human behavior which drives them to make decision regarding the same. Go thru a bit background research while targeting your audience.
Design/layout
In the designing part of website the layout matters the most. The layout which has all the necessary elements are most preferable one. An ideal layout has two main sections
Above the fold
• Logo: Logo of the company is should be place at the top of the site either Left or Center, You can also go for right but that would be a bit awkward!! Right..?? • Menu:
Navigation menu should be in the top or in such a position which is easy to accessible even if your user is not that savvy of internet.Avoid using hidden menu which pop ups when user takes the cursor on the desired space.Use your menu elements and placement carefully.Your menu elements should be able to navigate the user in all the important sections of your website.
• Header: The header should provide your important details in an abstract form like your business, your approach, company name, Header generally includes slider which features your most important aspects of business. • Primary Call to Actions • Approach them or vis-a-vis • Let them Socialize with you
Below the fold
You should mention your services and all the important features of your organization. • Footer Area: the footer area is generally divided into 4 section it is ideal to mention
About Us Menu Address & contact info Map location
Fonts
Fonts of the website matters in the design. If you are going for a business oriented website Then you can go for:
Times New Roman
Georgia
Cambria
Courier New
If you are going to make creative website you can go for
ComicSans
Forte
Magneto
Sidebar
Sidebar has a specific role in the website. You can showcase your important pages/ posts in the sidebar and in a chronological manner. It also plays a major role in improving bounce rate.
Image Placement
“An Image speaks thousand words”. Images are the most important and attractive features of any website. Placement of Images • Slider Post • Featured Post • Info-graphics • Featured Icons Images can represent your message easily and can convey your message in an efficient and effective manner.
Readability:
Readability of the website also plays a vital role in the design and appearance of the website. Human eye has a tendency to read the text from top to bottom and left to right.
Like a F like structure. These are some basic points to remember before choosing a website layout. Hope this Article helps.